Encourage creativity and freedom of thought. Recognise the impact that innovation can make on you, your team, customers and community. Find ways we can improve what we do, get involved in making the future better and learn as much as possible to be the best you can.
Listen to customers’ challenges and understand their business. Care about what happens and help customers to create their own success.
Be honest and open in our dealings with everyone around us. Believe in each other.
Commit to nurturing present and future digital learning and innovation with our colleagues, customers and community. We are all born to learn.
Do the right thing even when no-one is looking.
Just because we are working does not mean we can't laugh, joke and smile. When we enjoy our work so will our customers.